About Us

Welcome to ASHA HANDLOOM

 

Purpose

 

To be leader in exporting and manufacturing finished Handloom Items like Shawls, Throws, Bed Covers, Cushion Covers, Curtains and Rugs. Most importantly we utilize superior grade silk, tussar, wool and other materials. Also, to provide employment opportunities to other backward artisans.

In the world of handcrafted textiles, Designer Ram Chander is a rare and inspired talent, who has, over the past two decades pioneered something of a revolution in Indian textiles. Using traditional techniques and indigenous materials, but with constant experimentation and research, Ram Chander has created a whole new vocabulary & versatility in textile design. The combination of his unique sensibility, especially in tone and texture, with his profound knowledge of the weaving process and other textile techniques, as well as his commitment to support the craft sector has made such innovation possible. Through his prodigious output he has generated an exciting and original, extremely contemporary, design palette, while at the same time pushing forward the frontiers of the traditional skills on which his work is based.

VISION

To provide quality goods that exceeds the expectations of our esteemed customers and clients.

MISSION STATEMENT

To maintain healthy relationships with our customers and clients and provide exceptional customer services by pursuing business through innovation and traditional techniques.

CORE VALUES

We believe in treating our customers with respect and faith

We grow through new creative ideas and innovations.

We amalgamate sincerity, dedication, honesty and ethical aspects in our business polices for functioning transparently.

GOAL

Becoming the number 1 in the field of manufacturing and supplying of Handloom Items, Rugs, Shawls, Throw, Bed Covers, Curtains and Cushion Cover. To build good reputation in the of manufacturing and supplying.

Project

In recent years three areas of work have been particularly important in terms of research and development: Kantha and Khadi.

Kantha, the traditional running stitch embroidery done on layered old saree fabric by women in rural Bengal to create coverlets and quilts, offered a range of possibilities. The technique has been taken forward by using the kantha running stitch to create products like shawls, bedcovers, cushion covers and yardages. A dying craft that was done traditionally just to pass time has been given new life and become an income-generating activity. This has happened because of design inputs that have transformed the traditional kantha into a contemporary, sophisticated product.

Khadi, the hand-spun, hand-woven fabric that Mahatma Gandhi favoured and which became a symbol of nationalism at the time of India’s independence, has evolved into a very different product in the 21st century. Khadi offered us the opportunity to work on varying constructions and weights of fabric, while experimenting with colorations. The colours of khadi created by us are vibrant and somber, while the texture and weights being appropriate for various products. The Khadi designed by Ram Chander has a contemporary and global appeal that is hugely successful.

Ram Chander experiments with traditional textile processes, whether in kantha, khadi or jacquard and treadle weaving demonstrate the critical importance of innovation which brings to the technique itself new life and energy, while transforming the possibilities of the product that makes it possible to be kept alive and be available to future generations.

Specialty of our Raw Material

Asha Handloom’s handloom woven fabrics utilize the primitive and wild Tussar silk, which is native to Orissa, Bihar and Chhattisgarh in India. Tussar is known for its lustrous gold colour and rich texture. The thick, uneven texture of our Tussar silk result for our manufacturing process being entirely by our hand-from the drawing of the yarn by hand to it being palm rolled. Further, as we do not use any chemical processes, yarn retain it natural glossy finish for many years. The luster of the silk improves over time and the yarn becomes softer with frequent use.
Our woven home furnishing fabrics combine Tussar with wool or linen or cotton in colours which both contrast and complement the texture and colour of Tussar the warp is generally wool or linen or cotton, with Tussar being used in the weft. Because of the character of yarn, the fabric cannot be machine. Instead it is hand woven by skilled weavers whose families have developed exceptional skills over hundreds of years.

Business TypeExporter and Manufacturer
Primary Competitive Advantages

Follow high standards of quality

Good market reputation

Reputed client base

Timely delivery of the consignments.